The HoneyBaked restaurant franchise opportunity is always excellent, but there is something a little extra amazing about HoneyBaked during the holiday season. The holidays are a special time for HoneyBaked franchisees, team members and our customers. We cherish our restaurant franchise’s role in the seasonal celebrations of thousands of families. They count on our consistently delicious, crunchy-glazed, spiral-sliced hams to be the centerpiece of their holiday meals year after year. Every HoneyBaked franchisee takes pride in being the perfect holiday option for families in their communities. That’s why we start preparing for the holiday season while our customers are still thinking about Fourth of July.
Seasonal Preparation
It might seem early but owning a HoneyBaked restaurant franchise means you start preparing for the holiday season in the summer. That’s when corporate hosts the first planning call to help franchisees plan their product ordering and start creating their holiday messaging. By the fall, HoneyBaked franchisees are already working with the corporate team to learn about national holiday marketing and how it will impact them in their individual markets. Franchisees can also reach out to their franchise business leaders, who have experienced several holiday seasons with HoneyBaked, as an additional seasonal preparation resource.
Seasonal Staffing
Many of our franchisees find they have a need for additional staff throughout the holiday season to ensure that every customer gets their perfect Thanksgiving or Christmas meal without too much of a wait. We encourage our franchisees to start assessing their staffing needs early so they can prepare to hire—and train—additional team members. Like with any HoneyBaked hire, we leave the choice up to you when it comes to building your team. But to lend our franchisees a hand, the corporate HoneyBaked team offers optional training materials for your associates so you and your entire team can be ultra-prepared for the hustle and bustle of a HoneyBaked holiday.
Curbside Pickup
While the COVID crisis has been devastating for countless communities and businesses, it also forced the HoneyBaked brand to adapt to meet new customer needs. Curbside pickup became a must for many HoneyBaked stores and it will transform our holiday operations.
This year, instead of standing in long lines, wrapped around the block, many HoneyBaked customers will be able to order their holiday meal, either online or by phone, and wait in their warm car for a friendly associate to bring out their ham, turkey and side dishes right to their trunk or backseat. This contactless, outdoor system has revolutionized business for 180 HoneyBaked franchise stores across the country and we are eager to apply it to our busy holiday season and treat customers to the convenience they’ve come to expect from Honey Baked Ham.
If you are ready to be a special part of holiday celebrations for the people in your community, you can start your HoneyBaked franchise journey today by reaching out to our team for more information.
