Finding Customers


There’s no doubt that ham is a holiday favorite, but here at HoneyBaked, we know our sweet, spiral-sliced ham can be enjoyed for any meal at any time of year. Once you franchise with us, we’ll help you get the word out that you offer dine-in lunch and catering year-round. Your community needs to know that you are open for business and that you offer more than just ham for the holidays – that Honey Baked Ham is an excellent treat for your Thursday afternoon book club meeting or your family reunion up at the lake.

HoneyBaked Ham - Franchisee handing gold-foiled ham to customer


Don’t worry, you don’t have to have marketing experience to open your own Honey Baked Ham Co.® franchise. We will partner with you to outline local marketing opportunities and recommendations, advertising options and planning to boost store awareness and entice customers. Trust us, it won’t likely be long before you see your store filling up with eager customers who can hardly wait to serve the first slice of their holiday feast’s main course. Some of our franchisees have seen customers drive in from two hours away to pick up their Honey Baked Ham!

With our marketing training and support, you have access to everything you need to build a strong and successful business.


Opening support

We’ll partner with you to put together your store’s detailed marketing plan to raise awareness and generate excitement for your grand opening celebration.

  • Orange Business-Person with tie Icon

    Expert advisors

    An experienced Franchise Business Leader will attend your opening to make sure your launch is smooth and successful with free giveaways, samples, and stations within your store for guests to learn about all that your HoneyBaked store has to offer.

  • Orange Register Icon

    Marketing fund

    All franchisees contribute to an Ad Fund, giving you access to national-caliber materials like direct mail post cards, radio broadcasts, email, banners, yard signs, local paid social media ads and more.

  • Orange Starred Collateral Icon

    Customizable collateral

    We provide a constantly updated library of marketing material that can be tailored to the fit your local specifications for advertising, point of sale, in-store and other marketing collateral.

  • Orange Community Outreach Icon

    Community outreach

    Your Franchise Business Leader will also guide, advise and assist as you make contacts and connections with other local business owners and organizations. As a franchisee, part of your job will be representing the brand in your community.

Follow a

a day in the life of an owner

Request More Info Next Page