Finding Customers

WE’LL HELP CONNECT YOU WITH YOUR CUSTOMERS

There’s no doubt that ham is a holiday favorite, but here at HoneyBaked, we know our sweet, spiral-sliced ham can be enjoyed for any meal at any time of year. Once you franchise with us, we’ll help you get the word out that you offer dine-in lunch and catering year-round. Your community needs to know that you are open for business and that you offer more than just ham for the holidays – that Honey Baked Ham is an excellent treat for your Thursday afternoon book club meeting or your family reunion up at the lake.

HoneyBaked Ham - Franchisee handing gold-foiled ham to customer

MARKETING SUPPORT

Don’t worry, you don’t have to have marketing experience to open your own Honey Baked Ham Co.® franchise. We will partner with you to outline local marketing opportunities and recommendations, advertising options and planning to boost store awareness and entice customers. Trust us, it won’t likely be long before you see your store filling up with eager customers who can hardly wait to serve the first slice of their holiday feast’s main course. Some of our franchisees have seen customers drive in from two hours away to pick up their Honey Baked Ham!

With our marketing training and support, you have access to everything you need to build a strong and successful business.

Grand

Opening support

We’ll partner with you to put together your store’s detailed marketing plan to raise awareness and generate excitement for your grand opening celebration.

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    Expert advisors

    An experienced Franchise Business Consultant will attend your opening to make sure your launch is smooth and successful with free giveaways, samples, and stations within your store for guests to learn about all that your HoneyBaked store has to offer.

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    Marketing fund

    All franchisees contribute to an Ad Fund, giving you access to national-caliber materials like direct mail post cards, radio broadcasts, email, banners, yard signs, local paid social media ads and more.

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    Customizable collateral

    We provide a constantly updated library of marketing material that can be tailored to the fit your local specifications for advertising, point of sale, in-store and other marketing collateral.

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    Community outreach

    Your Franchise Business Consultant will also guide, advise and assist as you make contacts and connections with other local business owners and organizations. As a franchisee, part of your job will be representing the brand in your community.

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