The Leadership Team

Honey Baked Ham Franchising Leadership Team

Our team of HoneyBaked experts is here for you

Our leadership team is here to support your development and growth as a Honey Baked Ham Co.® franchisee. They have many years of experience in a wide range of brands and both company-owned and franchise experience. Some of our leaders started out as part-time in-store HoneyBaked employees and have grown up with our brand.

Linda Van Rees CEO of Honey Baked Ham

LINDA VAN REES

Chief Executive Officer

Linda van Rees is the granddaughter of Honey Baked Ham founder ‎Harry Hoenselaar and has served the company for many years. An Atlanta native, Linda received a degree from the University of Georgia and garnered professional experience from many areas of her family's business, from working front-line and managerial positions to serving on The Honey Baked Ham Co. Board of Advisors since its founding in 2015. Now the CEO of The Honey Baked Ham Co., Linda resides in her native Atlanta with her husband, Dirk van Rees, and their three children.

Jo Ann Herold: Chief Marketing Officer

JO ANN HEROLD

Chief Marketing Officer

A marketing and brand transformation expert, Jo Ann has a track record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space. She has recently returned to HoneyBaked Ham, serving as Chief Marketing Officer, to continue to grow the Brand with a focus on leveraging marketing strategy and enhancing cross-functional effectiveness and omni-channel opportunities.

A marketing and brand transformation expert, Jo Ann has a track record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space. She has recently returned to HoneyBaked Ham, serving as Chief Marketing Officer, to continue to grow the Brand with a focus on leveraging marketing strategy and enhancing cross-functional effectiveness and omni-channel opportunities.
 
Jo Ann had previously spent 16 years at HoneyBaked Ham, where she served as Vice President of Marketing and then Chief Marketing Officer. She then spent a few years as Vice President of Brand Marketing and Public Relations at Arby’s Restaurant Group resulting in a profitable and effective brand turnaround. Later, serving as Chief Marketing Officer for Interface, Inc., she globalized their marketing team and brought forth a highly effective, integrated marketing approach. Most recently prior to returning to HoneyBaked Ham in the spring of 2017, she served as interim Chief Marketing Officer at Tropical Smoothie Café.

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Dan McAleenan: Senior Vice President of Store Operations

DAN MCALEENAN

Senior Vice President of Store Operations

Dan is a HoneyBaked Ham alumnus, having successfully served as a District Manager, Director and then VP of Operations during his tenure from 1996 to 2008, where he excelled at team leadership, talent scouting, people development and operational execution. In the interim, he gained franchise leadership experience as a Director of Franchise Operations at Dunkin Brands, Inc. His most recent role was the Sr. Vice President of Store Operations for Family Christian.

Dan is a HoneyBaked Ham alumnus, having successfully served as a District Manager, Director and then VP of Operations during his tenure from 1996 to 2008, where he excelled at team leadership, talent scouting, people development and operational execution. In the interim, he gained franchise leadership experience as a Director of Franchise Operations at Dunkin Brands, Inc. His most recent role was the Sr. Vice President of Store Operations for Family Christian.

Dan is passionate about delivering a brand-worthy customer service experience and cultivating leaders from within. He has a proven track record in successful business and profitable sales growth, a passion for developing talent, and a love of the HoneyBaked Ham brand.

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Horace Williams: Vice President of Franchise Operations

HORACE WILLIAMS

Vice President of Franchise Operations

Horace Williams serves as the Sr. Director of Franchise Operations. He is a seasoned operational professional who also has considerable sales and marketing leadership experience. He has a proven track record of crafting and executing strategies that reduce costs, improve service, drive revenue growth and increase profitability for franchisees and franchisor. He has extensive experience with corporate revitalization for both startup enterprises and high-growth companies.

Horace Williams serves as the Sr. Director of Franchise Operations. He is a seasoned operational professional who also has considerable sales and marketing leadership experience. He has a proven track record of crafting and executing strategies that reduce costs, improve service, drive revenue growth and increase profitability for franchisees and franchisor. He has extensive experience with corporate revitalization for both startup enterprises and high-growth companies.
 
Prior to joining HoneyBaked Ham, Horace served in senior positions with Yum! Brands, Popeyes Louisiana Kitchen and Bojangles’. He also owned and operated restaurants within the Yum! brand.

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Douglas Fleming: Regional Franchise Manager

DOUGLAS FLEMING

Regional Franchise Manager

Douglas Fleming has served as Regional Franchise Manager since February 2017. Prior to that, he served as a Senior Franchise Business Consultant for HoneyBaked Ham from April 2014 to February 2017. From August 2001, he served HoneyBaked Ham as a Franchise Business Consultant and before that, Store Manager, General Manager, Market Leader, District Operations Manager and District Manager.

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