Our leadership team is here to support your development and growth as a Honey Baked Ham Co.® franchisee. They have many years of experience in a wide range of brands and both company-owned and franchise experience. Some of our leaders started out as part-time in-store HoneyBaked employees and have grown up with our brand.
Linda van Rees is the granddaughter of Honey Baked Ham founder Harry Hoenselaar and has served the company for many years. An Atlanta native, Linda received a degree from the University of Georgia and garnered professional experience from many areas of her family's business, from working front-line and managerial positions to serving on The Honey Baked Ham Co. Board of Advisors since its founding in 2015. Now the CEO of The Honey Baked Ham Co., Linda resides in her native Atlanta with her husband, Dirk van Rees, and their three children.
A marketing and brand transformation expert, Jo Ann has a track record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space. She has recently returned to HoneyBaked Ham, serving as Chief Marketing Officer, to continue to grow the Brand with a focus on leveraging marketing strategy and enhancing cross-functional effectiveness and omni-channel opportunities.
Dan serves as Chief Operating Officer of HBH Co., having successfully navigated his role as Senior VP of Store Operations for us from May 2018 to September 2020. He's passionate about delivering a brand-worthy customer service experience and cultivating leaders from within.
Horace Williams serves as the Sr. Director of Franchise Operations. He is a seasoned operational professional who also has considerable sales and marketing leadership experience. He has a proven track record of crafting and executing strategies that reduce costs, improve service, drive revenue growth and increase profitability for franchisees and franchisor. He has extensive experience with corporate revitalization for both startup enterprises and high-growth companies.
Douglas Fleming has served as Regional Franchise Manager since February 2017. Prior to that, he served as a Senior Franchise Business Leader for HoneyBaked Ham from April 2014 to February 2017. From August 2001, he served HoneyBaked Ham as a Franchise Business Leader and before that, Store Manager, General Manager, Market Leader, District Operations Manager and District Manager.