For many of our franchisees, opening their HoneyBaked store is their first foray into business ownership. We work to make sure each owner has all of the skills and support they need to feel confident when it comes time to launch. Introductory training, a network of other franchisees, and access to corporate resources set you up for success.
Pre-Opening Training
The Honey Baked Ham Co® offers support before your store’s doors even open. Each new franchise owner receives at least 3 weeks of training: online classes, time at our Customer Support Center, and hands-on operations training at one of our stores make sure you’re ready to hit the ground running on opening day.
Most of our franchisees serve as owner-operators; they do it all. But our franchisees don’t always come from the food service world. If you don’t have food service experience, you get an extra week of hands-on training at a certified training store. We’ll get you comfortable with the skills needed in every role at your store, including how to fire up a blowtorch and create our signature sweet, crunchy glaze.
While training gets you ready to run your store, our real estate and construction support ensure you have a store to run! No matter the scale, construction projects can be overwhelming and stressful. That’s why HoneyBaked provides support through every step of the process, from market analysis and site selection to bid reviews and equipment sourcing. In other words, we’re with you from ground-breaking to ribbon-cutting.
Franchise Business Leaders
Each HoneyBaked owner works with a Franchise Business Leader (Franchise Business Leader) who serves as a liaison between the owner and the corporate office. With a guiding hand and expert recommendations, your Franchise Business Leader becomes an invaluable resource. They also help our franchisees build relationships with customers, their local communities and other franchisees.
Grand Opening Support
Once you and your store are ready to go, it’s time to invite in some customers. A Grand Opening is a great way to introduce yourself to your community. Being a part of the HoneyBaked franchise community means you have access to a library of customized marketing and advertising collateral like yard signs, postcards, banners and more.
The Honey Baked Ham Co® marketing support will help you get the word out about our buzz-worthy products, plus special giveaways and prize drawings. Introduce your new customers to our delicious sandwiches, salads, and signature products like our spiral-sliced, bone-in half-ham. Marketing support will also help you coordinate with both corporate and the community to create a successful event.
Ongoing Training and Support
Beyond your Grand Opening, we continue to work with you. Each HoneyBaked franchisee also pays into an Ad Fund. What that means for you: regional and national brand awareness. In fact, the HoneyBaked Ad Fund made the iconic Kelly Baked Ham commercial possible.
Commissioning large-scale branding campaigns is a way that The Honey Baked Ham Co.® supports franchisees. Corporate also provides ongoing training in the form of educational webinars, new product operations guides, and weekly communications to keep you in the loop. Plus, you will always be prepared for HoneyBaked Ham stores’ busiest time of year: the holidays. Specialized holiday training gives you (and your team) the resources to thrive during Thanksgiving, Christmas, Easter, Mother’s Day and more. In addition to corporate support, you will also have a network of other HoneyBaked franchisees to learn from.
To be a HoneyBaked franchise owner is to be part of a community where everyone is focused on helping each other succeed. We pride ourselves on the level of support we offer our franchisees. Extensive training, Franchise Business Leaders and ongoing education give you the tools you need to get down to business.
