Honey Baked Ham Inks Four Unit Deal with Founder’s Great-Grandson

Hoenselaar Family

Leading Provider of Premium Foods Continues Hoenselaar Family Legacy

ALPHARETTA, Ga. The Honey Baked Ham Company., the iconic name known for premium hams, turkeys and sides, recently announced a multi-unit signed agreement with Tom McGwire, a great-grandson of the brand’s founder, Harry Hoenselaar.

Tom, who is the managing partner of the operating group Red House Connecticut LLC, is joined by his father, Tad, and two brothers, Charlie and Brett, in this new venture. The group’s signed agreement included the purchase of two existing locations in Newington and Milford, CT, and an agreement to develop two new stores in Providence, RI, and Springfield, MA. The McGwire family will also be supported by Tom’s partner and fiancé, Carrolline, at the four stores.

“The HoneyBaked brand has been a part of my family for decades and I am thrilled to finally have the chance to contribute towards it success.” said Tom McGwire. “Having spent time with the management team and having the chance to visit some stores, I was impressed with the strategic direction that the brand was heading and knew now was the time to join in. I’m excited to grow the HoneyBaked footprint in Massachusetts and open the first location in Providence.”

Aside from Tom’s personal connection to the brand, he brings a multitude of professional experiences into his operations with HoneyBaked. As the Owner and CEO of a manufacturing and fabricating company based out of Cheshire, CT, Tom brings a number of team-oriented skills, attitudes, and customer service experience into his new venture with the brand.

“This is a very important milestone for the Honey Baked brand as we continue the Hoenselaar legacy of serving delicious hams and providing memorable experiences,” said Jim Dinkins, Chief Executive Officer at Honey Baked. “With stores already open across the greater New England area, this deal marks an exciting time of growth for our brand on the East Coast. The entire McGwire family has decades of experience in various industries and I’m confident their HoneyBaked locations will continue to uphold our brand’s reputation for exceptional customer service.”

Driven by a commitment to providing exceptional products and memorable meals, Honey Baked Ham has become a household name with a loyal customer base. “It’s amazing to see Honey Baked continue to grow throughout the year,” said Scott Temme, Director of Franchise Development at Honey Baked Ham. “With the brand slated to expand into new markets and regions, this is a very exciting time to be a part of the HoneyBaked Ham family.”

In addition to the legendary ham, Honey Baked Ham takes pride in presenting ready-to-serve turkey breasts, as well as sides, deserts and an array of complete meals that have become a symbol of shared celebrations and cherished family moments. The concept features multiple revenue streams for operators highlighting the diverse products offered between lunch and dinner.

Honey Baked Ham is actively seeking passionate entrepreneurs to join its thriving franchise network. The brand encourages scalability, long-term growth, and active community involvement in its franchisee candidates. By capitalizing on its unrivaled products, proven business model, and comprehensive support system, Honey Baked Ham is set to energize the franchise industry while ensuring a glazing path to success.

About Honey Baked Ham

For more than 65 years, The Honey Baked Ham Company has provided customers and their families with delightful food to enjoy for all of life’s special moments. Honey Baked’s origins began when founder Harry J. Hoenselaar patented a spiral-slicing ham machine, making way for the first HoneyBaked Store in Detroit, Michigan. Since that momentous

opening in 1957, the family-owned company has grown to more than 400 locations nationwide, serving its signature spiral-sliced Honey Baked Ham with sweet and crunchy glaze, premium turkey breast, heat & serve sides, desserts, sandwiches, and most recently, delicious take & bake sliders and biscuits. Offering convenient meals using the best ingredients, HoneyBaked will make every occasion a little more memorable, whether you’re dining in store, picking up or ordering online.

For more information about Honey Baked Ham, see https://www.honeybaked.com/home and connect on Instagram, Facebook, Twitter, Pinterest and TikTok.

For more information on the Honey Baked Ham franchise opportunity, visit https://honeybakedfranchise.com/.

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