Kelly and her hungry pooch are back in action to encourage our customers to skip the hassle of holiday cooking and opt for the easier and always-delicious Honey Baked Ham. The return of our KellyBaked ad marks the height of the holiday season – and serves as a far-reaching touchstone of the HoneyBaked brand.
HoneyBaked Ads Making Headlines
Created by the fantastic BBDO Atlanta and our marketing team at The Honey Baked Ham Co.® headquarters, our hilarious KellyBaked ad made waves in advertising periodicals when it debuted last year. At the time, it was our first national television advertisement in a decade – and outlets like Little Black Book, The Drum, and Adweek took notice. Comparing the KellyBaked spot to DirectTV’s 2012 “Cable vs. Satellite” ad series, the media concluded our ad was “worth the wait.” But it’s just one piece of our year-round marketing efforts that help drive business for our franchisees.
Our Franchisees’ Marketing Dollars Go a Long Way
The KellyBaked ad was paid for in part by our national Ad Fund, a systemwide pool of marketing funds all Honey Baked Ham Co.® franchisees contribute to with a portion of their stores’ revenue. Relying on the Ad Fund to help manage the costs of both national and local advertising, we work with our marketing partners to create beautiful marketing materials that can be customized as needed to suit franchisees’ local advertising requirements and specifications.
But it doesn’t stop there. The Ad Fund also helps pay for up-to-date promotional materials for new products and limited-time offers, as well as point of purchase and in-store collateral year-round. And, of course, marketing advice and support is always just a phone call away.
Grand Opening and Ongoing Marketing Support
Before our franchisees’ stores open their doors, we work with them to develop a unique, detailed marketing plan designed to entice customers throughout the local area, raising awareness and generating excitement for their grand opening. To market a store’s grand opening celebration event, we recommend a range of tactics for our franchisees to choose from, including direct mail post cards, email, banners, yard signs, local paid social media ads and more. When possible, we even try to bring in local radio stations to play pre-opening endorsements leading up to the event and broadcast live on-site during the celebration itself.
Connecting Franchisees to Their Customers
Our comprehensive marketing training – part of our standard franchisee training process – and marketing support including our Ad Fund, new store opening support, national advertising and promotions, local marketing tools and programs, a dedicated Franchise Business Leader, virtual store websites and more, all mean our franchisees don’t need to have experience in marketing when they join our family. We make it part of our mission to provide each of our franchisees with the tools they need to start and grow their business.
With access to powerful marketing capabilities like we have at HoneyBaked, our franchisees can rest assured their customers near and far will never be in the dark about where and when they can get their favorite spiral-sliced ham and other homestyle products.
Interested in learning more about the support we offer our franchisees? You’re in the right place.
