For more than 65 years, The Honey Baked Ham Company® has been part of America’s most meaningful holiday moments. But behind the consumer nostalgia is a powerful business truth: HoneyBaked’s holiday promotions and franchise marketing strategy create a predictable revenue surge that supports franchisees long after Thanksgiving ends.
Thanksgiving remains one of the most profitable times of year for HoneyBaked Ham’s retail business model. In a recent customer survey conducted with Talker Research, 54% of empty nesters reported that their adult children will return home for the holidays— and food is central to those reunions.
For franchisees, this represents more than short-term volume and a dedicated seasonal business model. It reinforces HoneyBaked’s position as the trusted solution for holiday hosting, bringing in new guests who later return for lunch, catering, and gifting throughout the year.
Strategic Holiday Promotions That Drive Traffic
HoneyBaked’s 2025 seasonal offers, including $7 off any Bone-In Half Ham and $10 off $100+ holiday meals, are designed to increase holiday sales and pull new customers into the brand’s ecosystem.
These promotions create multiple entry points:
- holiday hosts planning family meals
- shoppers buying gifts for friends and colleagues
- businesses ordering catering for seasonal events
Each interaction builds awareness, strengthens loyalty, and drives repeat traffic across all revenue streams.
The Power of Connection — For Customers & Franchisees
HoneyBaked’s holiday promotions tap into something deeper than discounts: connection. Families trust HoneyBaked with their most important meals, and that trust shapes long-term loyalty.
For franchisees, that emotional connection translates into:
- higher repeat guests
- stronger off-season sales
- a more resilient business across all four revenue streams
Ready to learn how HoneyBaked’s legacy food franchise turns holiday demand into year-round franchise growth?
Explore available markets and speak with our franchise development team today.
