It’s no secret that HoneyBaked has been a part of holiday traditions for decades. And we’re proud of that, but what do our franchisees focus on between holiday seasons? HoneyBaked franchisees have the freedom to decide what aspects of their business they want to focus on and when. The summer is an especially great time for our franchisees to take stock of their businesses and shift focus to other revenue streams—or other aspects of their lives as a whole. Discover how HoneyBaked franchisees do summer.
Catering
There are so many ways to enjoy HoneyBaked! With a reduced emphasis on preparing and serving holiday meals in the warmer months, our franchisees are able to focus on other aspects of the HoneyBaked business model, like catering. With corporate picnics, birthday parties and other opportunities, summer is a great time for franchisees to boost the catering arm of their HoneyBaked businesses. In fact, some of our franchisees have found such success with catering that they have dedicated catering managers to handle all of their orders, from accepting the job online or over the phone to making sure every item in the order is perfect before it leaves the doors of their HoneyBaked stores.
Lunch
Another revenue stream that gets more attention from franchisees in the summer months is lunch. Our streamlined lunch menu featuring sandwiches and salads is the perfect light, summer alternative to heavy, greasy fast food. Local advertising is one way HoneyBaked franchisees let their community know about our wonderful lunch options in the summer and throughout the year. In addition to handling national marketing campaigns, the corporate HoneyBaked team can help you with the collateral and marketing resources that will put your HoneyBaked on the local map year-round. Some of our franchisees in neighboring markets have also worked together on local marketing campaigns. When you franchise with HoneyBaked, you have access to all the resources you need to boost awareness of your lunch revenue stream during the summer.
Work-Life Balance
Summertime is a great opportunity for HoneyBaked franchisees to strive for the work-life balance that inspired them to own their own business. Work-life balance looks different for different franchisees. Some use the summer as an opportunity to spend more quality time with their families, which can include vacations, backyard barbecues and any time our franchisees can spend focused on their loved ones. Other franchisees use the summer to volunteer with community organizations that are meaningful to them, like youth sports, Special Olympics or food banks. The summer gives our franchisees even more freedom to strive for work-life balance.
The HoneyBaked business model is designed to work for our franchisees all year long. Find out more about our revenue streams, franchisee lifestyle and how you can start your HoneyBaked journey reaching out to our franchise development team. This could be the summer that you realize your dreams of business ownership with HoneyBaked.
