Alpharetta, Georgia-based Honeybaked Ham is planning to open several new locations
in Milwaukee and its surrounding suburbs as part of a national expansion effort, according to Eric Edwards, head of franchise development. “We created a list of the top 12 markets in the United States that we were either not in or very underrepresented in, and Milwaukee was pretty much at the top of that list,” Edwards said. Honeybaked Ham is planning to open up to 60 new franchises across the country, with a large concentration in and around metro Milwaukee. The company has already secured a lending entity, so its next steps include finding a franchisee and appropriate real estate, said Edwards. Edwards will begin the search in mid-May and will prioritize opening one location before embarking on greater expansion efforts.
