As the holiday season ramps up and the year starts to wind down, millions of people are on the hunt for the perfect holiday gifts. Luckily for HoneyBaked franchisees, we are a food retailer that provides premium products to our customers and the loved ones to whom they gift holiday hams. Read on to dive into the HoneyBaked gifting revenue stream.
Gifting Revenue Stream
The Honey Baked Ham gifting revenue stream is a significant sales source, especially during the holiday season. What better way to show clients, employees or friends that you appreciate and care for them than by sending a delicious spiral-sliced, crunchy-glazed ham. Some of the gifting customers our franchisees work with are looking to buy and gift dozens of hams. For other customers, gifting the World’s Best Ham® is simply thinking of a special someone and sending one ham their way. During holiday planning calls with our franchisees, we encourage them to consider including gifting in their seasonal messaging.
Gifting Can Lead to Repeat Business
The gifting revenue stream is also great for earning repeat business. For some customers, gifting our hams is an annual tradition the people in their lives look forward to. These are the customers that return year after year to keep their loved ones happy—and fed! Having a strong gifting revenue stream can also help you boost other revenue streams, even beyond the holidays.
Gifting Supports All Four of Our Revenue Streams
Gifting is one way people who are unfamiliar with our premium products are introduced to the World’s Best Ham®. Once they have a taste, they are sure to make their own trip to their local HoneyBaked store. The gifting revenue stream can also boost catering business from the customers who are so impressed by our customer service they want us to cater their events. It is impossible to overstate the potential within the HoneyBaked gifting revenue stream.
How Community Involvement Plays a Role
Many HoneyBaked owner-operators are active members in their communities. And while this is always good for their business, it can be especially helpful for their gifting revenue stream. Customers make decisions based on relationships, especially for purchases as emotional as holiday gifts.
A franchisee who has a strong presence with fellow community members builds those necessary relationships and serves as a reminder that, as a food retailer, HoneyBaked is a great choice for buying heartfelt, holiday gifts. There are plenty of ways to get involved in your community as a HoneyBaked franchisee. Consider joining business owner organizations, volunteering or hosting your own events.
Don’t Forget About Gift Cards
Because HoneyBaked is a premium food retailer, it can be easy to forget that our retail items go beyond the edible. Gift cards are also a part of our gifting revenue stream and a popular holiday gift. Our delicious ham and turkey don’t quite fit in a card or envelope, but our gift cards do, giving our loyal customers a way to share their favorite food retailer with the people in their lives.
While loyal HoneyBaked customers are gifting hams, you could give yourself the gift of business ownership. Start your HoneyBaked franchise journey today and learn how franchising with a premium food retailer could change your life.
