Finding Customers

WE’LL HELP CONNECT YOU WITH YOUR CUSTOMERS

With our marketing training and support, you have access to everything you need to build a successful business. There’s no doubt that ham is a holiday favorite, but here at HoneyBaked, we know our sweet, spiral-sliced ham is enjoyed for any meal at any time of year. Once you franchise with us, we’ll help you get the word out to help your store become the go-to destination for customers seeking premium, delicious meals, making your business thrive throughout the seasons.

One of our experienced Franchise Business Leaders will attend your opening to ensure your launch is smooth and successful. Guests enjoy giveaways, samples and stations within your store, where they can learn all that your HoneyBaked store has to offer.

HoneyBaked Ham - Franchisee handing gold-foiled ham to customer

LOCAL AND NATIONAL MARKETING SUPPORT FOR FRANCHISEES

Don’t worry, you don’t have to have marketing experience to open your own Honey Baked Ham Co.® franchise. All franchisees contribute to an Ad Fund, giving you access to national-caliber materials like direct mail post cards, radio broadcasts, email, banners, yard signs, local paid social media ads and more. We outline local marketing opportunities and recommendations, advertising options and plans to boost store awareness and entice customers. Trust us, it won’t be long before you see your store filling up with eager customers who can hardly wait to serve the first slice of their holiday feast’s main course. Some of our franchisees have seen customers drive in from two hours away to pick up their Honey Baked Ham!

Grand

Opening support

We’ll help you put together a detailed marketing plan to raise awareness and generate excitement for your grand opening celebration.

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    Expert advisors

    An experienced Franchise Business Leader will attend your opening to ensure your launch is smooth and successful. Guests enjoy giveaways, samples, and stations within your store, where they can learn all that your HoneyBaked store has to offer.

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    Marketing fund

    All franchisees contribute to an Ad Fund, giving you access to national-caliber materials like direct mail post cards, radio broadcasts, email, banners, yard signs, local paid social media ads and more.

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    Customizable collateral

    We’re constantly updating our library of marketing material that can be tailored to the fit your local specifications for advertising, point of sale, in-store and other marketing collateral.

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    Community outreach

    Your Franchise Business Leader will also guide, advise and assist as you make contacts and connections with other local business owners and organizations. As a franchisee, part of your job will be representing the brand in your community.

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a day in the life of an owner

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