The Leadership Team
Our team of HoneyBaked franchise experts are here for you
Our leadership team is here to support your development and growth as a Honey Baked Ham Co.® franchisee. With extensive expertise across various brands and franchise operations, our team is well-equipped to guide you along your franchise ownership journey. In fact, some of our leaders even started out as part-time in-store HoneyBaked employees and have grown up with our brand.
JIM DINKINS
Chief Executive Officer
Jim joins HoneyBaked from The Coca-Cola Company, where he gained diverse experience working in a variety of areas, including senior sales, marketing, operations, channel planning, sports marketing, franchise leadership and general management. Jim is a Senior Executive and board member with over 30 years of experience in public Fortune 100 companies and private entrepreneurial environments. He has a proven track record of developing breakthrough strategies, operational excellence, results delivery, team development, and leadership.
Kevin Koons
Chief Operating Officer
Kevin brings a wealth of experience to HoneyBaked. His background includes leadership roles in company-owned, franchised and international locations at Papa Johns, Wingstop, and Dominos where he was responsible for not only accelerating growth and strong business results but also coaching and developing the teams he led. Kevin earned a BA in Human Resource Management from Michigan State University. While living in Australia, he completed an International Business studies program at Macquarie University. He’s conversational in German and has lived in five countries on five different continents.
Jerry DeFeo
VP of Franchise Operations
Jerry is a distinguished franchise executive with an impressive 25-year tenure in the franchising industry. His career is marked by a deep understanding and passion for franchisee business development and profitability, where he has significantly contributed to the success and expansion of numerous franchise systems. Educated with a degree in International Business from Texas Tech University, Jerry ascended the ranks in the restaurant and franchise sector. His journey began with managing and opening Texas Embassy Cantina in London, England, and he honed his operational and franchising skills with roles of Franchise Business Director and VP of Franchise Operations for great brands of Pizza Inn, Papa Murphy's, Mr. Gatti's and Procter & Gamble's Tide Cleaners and Tide Laundromats.
