For franchise owners, business-to-business (B2B) catering sales offers a powerful way to diversify revenue and make your location a community hub beyond the typical in-store visit. At The Honey Baked Ham Company®, our event catering and gifting programs provide franchisees with the tools to capture this market and build recurring partnerships with local businesses and organizations.
Why B2B Catering Matters in Foodservice
Unlike individual consumer sales, B2B relationships are focused on long-term, high-volume, and repeatable ordering. Offices, schools, and hospitals need event catering solutions for meetings, events, and employee appreciation. Businesses also invest heavily in client and employee gifts throughout the year and during holidays. Franchisees who cultivate these relationships can create scalable revenue streams outside of traditional retail sales, supporting sustainable growth.
HoneyBaked’s Competitive Advantage in B2B Catering
HoneyBaked has a built-in advantage in the B2B catering space with its retail and corporate event catering options. Our reputation for quality, convenience, and consistency makes us a trusted choice for businesses looking to impress employees or clients.
Our offerings include:
- Individually boxed lunches – Perfect for meetings or small gatherings
- Large event catering trays – Ideal for corporate or community events
- Signature hams and holiday gift cards – Create memorable gifts for employees and clients
This versatility allows franchisees to serve organizations of all sizes and establish long-term, repeatable relationships.
Support for Franchisees in B2B Catering
HoneyBaked Ham provides franchisees with the marketing tools needed to succeed in the B2B catering space. Dedicated corporate catering menus, digital campaigns, and lead-generation resources help franchisees secure repeat business and convert one-time orders into lasting partnerships within their communities.
A Franchise Model Built for Growth
With four diverse revenue streams—retail, lunch, event catering, and gifting—HoneyBaked provides franchisees with multiple pathways to help scale your business. The B2B channel is one of the most powerful among them, offering franchise owners the chance to establish meaningful connections in their communities while driving steady, year-round sales.
For entrepreneurs seeking a franchise that goes beyond the traditional restaurant model, HoneyBaked offers a proven way to grow with the support of a beloved national brand.
Interested in learning more? Fill out an inquiry form today to explore how HoneyBaked can help you build a thriving business in your community.
