Since our 60th anniversary last October, we’ve been working on launching The Honey Baked Ham Company® into a new era. We’re thrilled to announce a total brand refresh including an updated brand identity and new menu innovations.
We’ll Never Stop Being The World’s Best
The Honey Baked Ham Company® has been serving America’s favorite ham since 1957. A premium food retailer with over 400 locations nationwide, HoneyBaked has effortlessly marked the moments that matter for families across the country. Best known for our signature spiral-sliced Honey Baked Ham with a sweet and crunchy glaze, we offer a full menu of delicious, fully-cooked hams, turkey breasts and other premium meats, as well as heat-and-serve sides, lunch, catering and desserts.
“Our brand has an incredible heritage and, over the years, has provided special traditions for families across the country”, says JoAnn Herold, Chief Marketing Officer at The Honey Baked Ham Company®. “We are proud to remain a trusted, cornerstone brand, while also designing a new look and expanded menu for our growing base of customers.”
Combining History and Innovation
Our fresh, new look includes updated packaging, icons and logos that all present a contemporary brand that feels familiar to our long-time customers while attracting a new generation of HoneyBaked lovers. We also spruced up our style with a reimagined color palette – our classic burgundy paired with warm hues of orange. Be on the lookout for new HoneyBaked advertising materials, merchandising, uniforms and digital channels like our website all done up with fresh designs.
“Our new look is fun and contemporary, but it still pays tribute to our brand’s history,” says Herold. “It includes a refreshed color palette and a feel of craftmanship and authenticity that will excite our loyal customers and appeal to a younger generation.”
We’re also excited about our improved, more eco-friendly packaging that utilizes sustainable materials. All of the brand’s new frozen sides will be packaged in a paper board tray that is certified by both the Sustainable Forest Initiative (SFI) as well as the Forest Stewardship Council (FSC).
An Expanded Menu of Mouthwatering Options
A lot is changing but we’ll never lose sight of our roots. Our customers can always count on our classic spiral sliced, bone-in hams to be smoked for up to 24 hours with a special blend of hardwood chips and topped with a sweet and crunchy glaze applied by a Master Glazer. But we’re shaking things up with some all-new heat-and-serve side offerings made with premium ingredients.
“It is a very exciting time for the brand. We look forward to continuing to serve our customers as the exclusive provider of the signature spiral sliced Honey Baked Ham while also providing them with new menu offerings in the coming months,” says Herold.
New items launching this fall include Loaded Smashed Potatoes and Tuscan-Style Broccoli. In addition to the new offerings, we’ve been working with culinary experts to offer new recipes of our already popular side dishes – Cheesy Potatoes Au Gratin, Creamy Russet Mashed Potatoes, Maple Sweet Potato Soufflé, Roasted Turkey Gravy, Green Bean Casserole, Country Cornbread Stuffing, Double Cheddar Macaroni & Cheese and Cinnamon Apples. We’ll also begin testing a new lunch and catering menu in select Atlanta locations later this year.
There’s never been a better time to franchise with our classic American brand. Get more info on how to become a Honey Baked Ham franchisee here.