THE LEADERSHIP TEAM

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THE TEAM BEHIND EVERY HONEYBAKED HAM STORE IS HERE FOR YOU.

Our leadership team is here to support your development and growth as a HoneyBaked Ham franchisee. They have many years of experience in a wide range of brands and both company-owned and franchise experience. Some of our leaders started out as part-time in-store HoneyBaked Ham employees and have grown up with our brand.

  • LINDA HEASLEY CEO

    Ms. Linda Heasley has been the Chief Executive Officer of The HoneyBaked Ham Company, LLC since February 6, 2017. Prior to joining HoneyBaked Ham, she served as the Chief Executive Officer and President of Lane Bryant, Inc. from 2013 to 2017 and as the Chairman, President and Chief Executive Officer at Limited Stores LLC from 2007 to 2013.

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    LINDA HEASLEY CEO

    Ms. Linda Heasley has been the Chief Executive Officer of The HoneyBaked Ham Company, LLC since February 6, 2017. Prior to joining HoneyBaked Ham, she served as the Chief Executive Officer and President of Lane Bryant, Inc. from 2013 to 2017 and as the Chairman, President and Chief Executive Officer at Limited Stores LLC from 2007 to 2013.

    Linda has held senior leadership roles at CVS Health Corporation, Timberland LLC, Body Works and L Brands, Inc. and Limited Brands, Inc. She has been a Director of Sally Beauty Holdings, Inc. since May 4, 2017 and an Independent Director of J.Jill, Inc. since March 2017. Linda holds a B.A. degree from Harvard University and earned her M.B.A. from the John Anderson School of Management, UCLA.

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  • JO ANN HEROLD Chief Marketing Officer

    A marketing and brand transformation expert, Jo Ann has a track record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space. She has recently returned to HoneyBaked Ham, serving as Chief Marketing Officer, to continue to grow the Brand with a focus on leveraging marketing strategy and enhancing cross-functional effectiveness and omni-channel opportunities.

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    JO ANN HEROLD Chief Marketing Officer

    A marketing and brand transformation expert, Jo Ann has a track record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space. She has recently returned to HoneyBaked Ham, serving as Chief Marketing Officer, to continue to grow the Brand with a focus on leveraging marketing strategy and enhancing cross-functional effectiveness and omni-channel opportunities.
     
    Jo Ann had previously spent 16 years at HoneyBaked Ham, where she served as Vice President of Marketing and then Chief Marketing Officer. She then spent a few years as Vice President of Brand Marketing and Public Relations at Arby’s Restaurant Group resulting in a profitable and effective brand turnaround. Later, serving as Chief Marketing Officer for Interface, Inc., she globalized their marketing team and brought forth a highly effective, integrated marketing approach. Most recently prior to returning to HoneyBaked Ham in the spring of 2017, she served as interim Chief Marketing Officer at Tropical Smoothie Café.

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  • Dan McAleenan HoneyBaked Ham

    DAN MCALEENAN Vice President of Operations

    Dan is a HoneyBaked Ham alumnus, having successfully served as a District Manager, Director and then VP of Operations during his tenure from 1996 to 2008, where he excelled at team leadership, talent scouting, people development and operational execution. In the interim, he gained franchise leadership experience as a Director of Franchise Operations at Dunkin Brands, Inc. His most recent role was the Sr. Vice President of Store Operations for Family Christian.

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    DAN MCALEENAN Vice President of Operations

    Dan is a HoneyBaked Ham alumnus, having successfully served as a District Manager, Director and then VP of Operations during his tenure from 1996 to 2008, where he excelled at team leadership, talent scouting, people development and operational execution. In the interim, he gained franchise leadership experience as a Director of Franchise Operations at Dunkin Brands, Inc. His most recent role was the Sr. Vice President of Store Operations for Family Christian.

    Dan is passionate about delivering a brand-worthy customer service experience and cultivating leaders from within. He has a proven track record in successful business and profitable sales growth, a passion for developing talent, and a love of the HoneyBaked Ham brand.

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  • HORACE WILLIAMS Senior Director of Franchise Operations

    Horace Williams serves as the Sr. Director of Franchise Operations. He is a seasoned operational professional who also has considerable sales and marketing leadership experience. He has a proven track record of crafting and executing strategies that reduce costs, improve service, drive revenue growth and increase profitability for franchisees and franchisor. He has extensive experience with corporate revitalization for both startup enterprises and high-growth companies.

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    HORACE WILLIAMS Senior Director of Franchise Operations

    Horace Williams serves as the Sr. Director of Franchise Operations. He is a seasoned operational professional who also has considerable sales and marketing leadership experience. He has a proven track record of crafting and executing strategies that reduce costs, improve service, drive revenue growth and increase profitability for franchisees and franchisor. He has extensive experience with corporate revitalization for both startup enterprises and high-growth companies.
     
    Prior to joining HoneyBaked Ham, Horace served in senior positions with Yum! Brands, Popeyes Louisiana Kitchen and Bojangles’. He also owned and operated restaurants within the Yum! brand.

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  • MARK DEMIS Director of Development and Real Estate

    As Director of Development and Real Estate, Mark and his team support franchisees with their real estate, facilities and construction. His responsibilities include store site selection, design and construction of new stores and assisting in lease negotiation. Mark has been with HoneyBaked Ham since January 2011. 

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    MARK DEMIS Director of Development and Real Estate

    As Director of Development and Real Estate, Mark and his team support franchisees with their real estate, facilities and construction. His responsibilities include store site selection, design and construction of new stores and assisting in lease negotiation. Mark has been with HoneyBaked Ham since January 2011. 

    Prior to HoneyBaked Ham, Mark worked for Heavenly Ham in a similar capacity for 9 years. His real estate and construction experience also includes work as a Business Development Manager for a National General Contractor where he was instrumental in securing and completing projects for Cracker Barrel, Wendy’s, Eckerd Pharmacy, GMC, Denny’s, Hardee’s, IHOP, Staples, Carrabba’s, Zaxby’s and CarMax. 

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  • Michale Moore HoneyBaked Ham

    MICHAEL MOORE Franchise Sales and Development Manager

    Michael Moore has served as Franchise Sales and Development Manager for HoneyBaked Ham since April 2016. He served as a Franchise Business Consultant for HoneyBaked Ham from March 2006 to April 2016. Prior to HoneyBaked Ham, Michael spent 20 years in the franchise pizza industry, having success on the Corporate side of Domino’s Pizza as a Regional Operations Director and on the franchise side of Papa John’s Pizza as Operating Partner of a multi-unit franchise group.

  • DOUGLAS FLEMING Regional Franchise Manager

    Douglas Fleming has served as Regional Franchise Manager since February 2017. Prior to that, he served as a Senior Franchise Business Consultant for HoneyBaked Ham from April 2014 to February 2017. From August 2001, he served HoneyBaked Ham as a Franchise Business Consultant and before that, Store Manager, General Manager, Market Leader, District Operations Manager and District Manager.

  • Mitsi Portwood HoneyBaked Ham

    MITSI PORTWOOD Retail Marketing Manager

    Mitsi Portwood serves as the Retail Marketing Manager. She supports all retail locations by driving national & local marketing initiatives and growing brand love. Mitsi leads marketing communications to retail locations, working closely with cross-function and field support teams. She also supports new store openings, grand opening planning and sales building programs. Prior to joining the HoneyBaked Ham CSC team, Mitsi served as a HoneyBaked Ham year-round store associate for 7 years.

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