Building Brand Loyalty: The Key to Long-Term Franchise Success

When you become a franchisee with The Honey Baked Ham Company®, you’re not just opening a restaurant— you’re becoming part of a cherished legacy. With over 65 years of history, HoneyBaked is woven into the lives of families nationwide. From festive holiday tables to quick lunches, our brand has become a household name, trusted and beloved by millions.

A Built-In Loyal Customer from Day One

Opening a new franchise location often comes with the challenge of building brand awareness, but with HoneyBaked, you easily skip that step. Our devoted guests span generations, and they’re ready to celebrate your grand opening. Customers already know and love our signature glazed hams, premium sides, and convenient meals. When you open your doors, you’re welcoming a community that feels like family.

This level of brand recognition ensures a strong start for your franchise. From customers stocking up on their holiday favorites to busy families looking for an easy, delicious dinner solution, you’ll see firsthand how HoneyBaked’s reputation drives consistent traffic year-round.

Becoming Part of Family Traditions

At HoneyBaked, we’re a part of life’s most special moments. Generations of families have relied on our hams to complete their holiday meals. It’s not unusual to hear our customers reminisce about the HoneyBaked ham their grandparents service, or how their parents made it the centerpiece of every Easter and Thanksgiving.

As a franchisee, you’ll play a pivotal role in continuing these traditions. You’ll be a part of your customers’ milestones and celebrations, creating important memories. It’s a responsibility we take seriously, and one of the most rewarding aspects of being a part of HoneyBaked.

Business Rooted in Family Legacy

Family is at the core of our company. For over 65 years, HoneyBaked has been led by the Hoenselaar Family. Many of our franchisees are multi-generational owners who have passed down their love for our brand and their commitment to excellence. Others are first-generation owners inspired by the opportunity to be part of a trusted, family-friendly company.

HoneyBaked’s culture is centered around quality, care, and connection— values that extend from our products to our franchisees. When you become a part of our team, you’re joining a community of like-minded entrepreneurs who appreciate relationships as much as results.

Be a Part of Something Bigger

Are you ready to build a business that feels like home to your community? Fill out an inquiry form or contact us today to learn more about our HoneyBaked franchising opportunities.

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Let us know you want to become a HoneyBaked franchisee by filling out this short form. One of our franchise development representatives will contact you with more information and to get the process started.

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