Just like the rest of America, Honey Baked Ham Company® franchisees see the time after Thanksgiving, Christmas and New Year’s Eve as a reset. As the holiday decorations come down with the warm spirit of the season, we ask ourselves what we can learn from the year behind as we prepare for the year ahead.
For any restaurant franchisee, and HoneyBaked franchisees in particular, the post-holiday wind-down is a crucial time of year. Here’s how you can use the first few weeks of the new year to make the most of the next twelve months as a HoneyBaked deli franchise owner.
Assess the Prior Year
The beginning of the year is the perfect time to reset and refocus, and a lot of that work gets done by asking key questions about the year that has just ended. What were last year’s financial, community, personal goals? Did we reach those goals? What held us back from performing better? What were some surprise victories? Can we replicate the conditions that led to those victories?
Set Goals
Prepare for the coming year by projecting realistic goals. HoneyBaked franchisees each have access to a dedicated Franchise Business Leader whose job is to provide experienced advice in all aspects of their catering franchise business. An FBL can help you establish goals and create pathways to those goals based on past data and experience with dozens of other HoneyBaked franchisees. Goal setting can help keep you and your team motivated as the year goes on.
In-Store Refocusing
Once your goals have been set, it’s time to refocus yourself, your team and your store. As your seasonal team gets trimmed back down to your year-round core team, help them prepare to reach the coming year’s goals. Encourage them to ask the right questions and learn more about the products they prepare and sell. Help them create new daily, weekly, monthly, quarterly and yearly goals for themselves and their work.
Other Revenue Streams
Use the post-holiday wind-down period to reframe your store’s sales focus. Our signature holiday classics that can be enjoyed any day of the year, but that’s not the only way way for your business to thrive. Honey Baked Ham is a unique restaurant franchise in more ways than one, but one of the most exciting benefits of our model is the advantage of multiple revenue streams. We’re part restaurant franchise, part deli franchise, part catering franchise, part retail food franchise and part neighborhood café.
Offer your market a mouthwatering lunch menu that’ll leave them wanting to try every option or boost your list of local catering clients—and potentially capitalize on recurring revenue. It’s a great way to diversify your business and stay on track to your goals for the year.
Take charge of the coming year. Make owning a HoneyBaked restaurant franchise your resolution. Get in touch today to find out how.
