For over 60 years, our hand-glazed, spiral-sliced hams have provided American families a welcome alternative to spending the day in the kitchen. Our dedication to excellence in every aspect of our business has helped The HoneyBaked Ham Company grow from a single store in Detroit to a beloved brand with over 400 locations nationwide and counting. Our best-in-class products and service speak for themselves – our concept offers four distinct revenue streams for our customers to enjoy – but there’s more to our success than our legendary meals.
Growth takes work. It takes awareness and expertise to operate a national brand at the highest levels of quality and efficiency, and it takes a special kind of dedication to grow that brand even further. Here are three things that have kept us on a path of strong and healthy growth:
1. Simple Goals
Our goals haven’t changed much since Harry Hoenselaar founded the company in 1957. Our core values, based on the precedent set by Mr. Hoenselaar in the fledgling years of our company, act as kind of mission statement for each member of the HoneyBaked Ham family. The list is thorough and ambitious, but not complex. Our customers are our number-one priority, and everything we do is dedicated to ensuring them the best possible experience, from quality food to unmatched service, each and every time they interact with our brand. Growth is built into these tenets – the more customers we please, the more customers we get. It’s that simple.
2. Proven Processes
With over six decades perfecting our operations, methods and strategies, we’ve got every aspect of our business down to a science. We know how many crew members and truckloads of hams it’ll take to manage the rush through Thanksgiving, how to bring traffic to stores throughout the entire year, how to maximize sales during the holiday seasons, how to perfect that sweet, caramelized glaze on every ham and turkey breast Our growth comes from precise expertise in recreating a quality experience for our customers. But that expertise doesn’t stop at our day-to-day operations.
3. Extensive Support System
Our franchisee onboarding process is mapped out, step by step, from beginning to end and provides comprehensive support from day one. We’ll show you the ropes throughout the process with extensive training, expert real estate development advice and customized marketing to spread the word about your grand opening in the communities surrounding your store and ensure continued support well beyond the day your doors open. Plus, all of our franchise partners have access to our franchisee-led Franchise Advisory Council (FAC) and an assigned Franchise Business Leader who’ll make periodic visits to your store and make sure you’ve got everything you need. We know that helping our franchisees nurture their business is a proven path to sustained growth.
Through dedication to quality in each facet of our business, HoneyBaked Ham has developed a legacy of excellence in the specialty food retail industry. We’ve created an environment that nourishes growth from our corporate leadership to our in-store team members, and we’re excited to continue growing as we further adapt and perfect our processes, systems and our customers’ experience of our brand.
